International journal of scientific and research publications, volume 6, issue 8, august 2016 303 issn 2250-3153 wwwijsrporg factors influencing youth brand preference associated with purchase of laptop: evidence from the university students of karachi muhammad faisal sultan, noor ahmed memmon & shakil. 1 project report on brand preference of mobile phones submitted in partial fulfillment of requirement of 1 project completion certificate by friends 1 a) tv b) news paper c) magazine d) online e) 1 ( please indicate the important of below factors when you choose the brands. How to cite this paper: zhang, y (2015) the impact of brand image on consumer behavior: a literature review open journal image was recognized as the driving force of brand asset and brand performance, few studies have elaborated self-concept, the consumers would give a preference to it [9. Volume : 2 | issue : 12 | dec 2013 • issn no 2277 - 8160 research paper management a study on laptop brand preference in b- schools profram mohan institute of management, christ university,hosur road,bangalore-29 abstract the dramatic technological revolution that has taken place in the last decade makes. The existence of some studies investigating how brand preference is built and changed, most of them focus on examining factors from consumer behavior perspective or advertising perspective this paper aims to build a conceptual framework of brand preferences from a new perspective, the consumer's experiential view.
In this paper, we study the long-run evolution of brand preferences, using a new dataset that com- bines nielsen homescan data on purchases of consumer packaged goods with details of consumers' life histories building on bronnenberg, dhar, and dubé's (2007) finding that market shares of these goods vary significantly. The value of this research paper will be of significant benefit to sports brand companies, marketers and educators as it will help further the understanding of a key market segments buying behaviour and the factors that influence their decisions most keywords athletic footwear, buying behaviour, brand preferences, brand. Used for analyzing data variables it is essential to determine both dependent variables and independent variables to achieve the objective of the study dependent variable: customers brand preference of cellular phone in comilla region independent variables: the independent variables used in the paper is shown in.
Research paper ijbarr issn -2347-856x international journal of business and administration research review, vol2, issue3, jan-march, 2014 page69 a study on influence of advertisement in consumer brand preference (special reference to soft drinks market in hosur town. Consumer preferences and the formation of strong consumer preferences-brand relationships in turkmenistan the present study sought to answer following research question by using structural equation modeling (sem): how brand affects the preferences of the consumers the paper, first discusses the concept of brand.
Full-text (pdf) | branding is increasingly being used as a strategy for managing markets in developed countries while developing countries still lag behind the objective of this study was to assess the level of brand awareness and factors underlying brand preference of dairy brands in chitungwiza. Abstract - brand preferences are usually studied by attempting to profile and understand loyal consumers this paper presents a study of changes in brand preferences theory and research is used to propose and test a model based on the proposition that changes in brand preferences and their development are the. Http://wwwacademicjournalsorg/ ajmm african journal of marketing management full length research paper brand preference and buying decision –a study with reference to organized indian edible oil brands m p shiva kumar food and agric business school, hyderabad, andhra pradesh, india.
The influence of advertising on brand preference muhammad usman haider, shahzad khan, khawaja fawad latif and aamir nadeem abstract close ended questionnaire was adopted for the research to look for the relationship between advertising and its impact on brand preference the research study involved. Abstract indian markets from low-involvement to high-involvement product categories have been experiencing sweeping changes in the past decade changing lifestyles, fragmented market segments and consumer preferences, and intense competition from the brands of multinational corporations (mncs) have made. Abstract: a consumer sets a frame of preferences in his/her mind to choose or purchase a product or service of same or different brands or producers keeping in view the frame of references the present paper is an attempt to study the attributes affecting the purchase decision of consumers towards the purchase of the. An empirical study of brand preference for mobile phones conference paper january 2012 with 5,088 reads doi: 1013140/2117672644 conference: conference: international marketing conference 2012 on 'envisage 2020: emerging business practices', at mumbai cite this publication deepa ingavale at shivaji.
6 brands of consumer durables are available in the study area the study would bring to light which consumer durable brand is most preferred by the the paper has found citation: hasan a (2014) consumer brand preference for consumer durable goods with reference to lucknow district int j econ. April 2013 a study of brand preference: an experiential view a thesis submitted for the degree of doctor of philosophy by reham shawky ebrahim brunel business school.